Identify the impact of media communication (positive and negative) in Assignment - 1

Identify the impact of media communication (positive and negative) in a crisis situation - Assignment Example nication sty is necessary to be able to insure the continuity of the business since regardless of the vision and mission of an organization, the stakeholders are needed to be given reassurance regarding the business success (Notes in PPT). During a crisis, the organization should have a fast and efficient method of communication to be able to prevent situations created by the mass’s thirst for information (Notes in PPT). There are 5 important points in the crisis communication management in an organization. First is the identification of the organization’s key spokespersons that can represent the company in times of crisis and be believable to carry the right information. Second is the training of the leaders and key spokesperson in facing the media. Third is having a established crisis communication team that is ready at all times with the capability to connect to trusted media authorities to be able to maintain a positive reputation of the organization. The same group is also responsible in communicating with the proper authorities for a particular crisis such as the police or the fire services in terms of emergencies. It is important for the communication group within a company to have a positive rela tionship with the media or else there would be a contest with regards to the crisis that occurred which can destroy the business (Cornelissen, 2014, p.210). One example of the use of media to handle the crisis is how Mattel faced the August to October 2007 lead paint issue on toys that the company is producing. Due to a presence of an established communication plan which focused on the preparedness of the company in such events and the openness of Mattel in giving out updates regarding the situation survived the company without risking relationship to its consumers, stakeholders and the media (Cornelissen, 2014,