MKT301A-Homework Essay Example | Topics and Well Written Essays - 500 words

MKT301A-Homework - Essay ExampleBy 2013, the worlds meshing population was estimated at 2.4 billion users (Lamb, Hair and McDaniel, 2013). This implies that two-fifth of the worlds population is online. In this regard, both(prenominal) the videos and textbook are of the opinion that meshwork advertizement coffin nail reach a wider customer base at once, since anyone who is online across the globe can access information. They also point out that web-based advertising is used in almost all the application sectors. One of the most important and obvious benefit of online business marketing is convenience and flexibility something which both the videos by and the book Marketing by Grewal and Levy agree with.With Internet availability, one can bewray and order products globally, thus driving brand awareness. Both the print and electronic information sources on Internet marketing posit that companionable networks (Facebook, LinkedIn), video-sharing sites (YouTube), micro-blogging s ites (Twitter), and photo sharing (Instagram), among many former(a)s increase product awareness and invoke customer rapport, allowing for an increase in sales as well as customers loyalty. The other similarity between information in the videos and information in the textbook is that the use internet advertising is much cheaper than the traditional promotional and advertising activities.The textbook clearly shows the link between the benefits of using social networks to any business enterprise. On the other hand, the videos on internet marketing do not analysis how web-based marketing strategies allow a firm to take advantage of social media, for instance, Facebook, My Space, LinkedIn, and Twitter to market its product. fleck the videos do not mention anything about the cost, the textbook argues that the Internet is a versatile and highly elastic advertising medium because changes can be made to the ads without incurring much additional cost. The other oddment is that while the videos start by giving a background information about online