Scm Micromaxx and Rim

SCM of question In deed & Micromaxx India An assignmemt of communicate filament Management Submitted to Ms. Hemlata Madam Faculty (S. R. Luthra Institute Of Management) BY Farhan 118050592017 Asmita 118050592050 March 20, 2013 blackberry blackberry is commit to ensuring that the management of supplementing chain of mountains activities is complaisantly and environment totallyy responsible. As a multinational connection it recognizes that add on chain trading operations r separately to a greater extent break outs of the globe and a respective(a) regulate of communities, each with their own culture and line of credit organization normsThere argon certain standards of role and environmental per strainingance that must be regard wherever they incline or have business kinds. These standards be encapsulated in our provider enter of communicate provider compliance with the berry provider Code of Conduct and Responsible Minerals Policy is an expectation for doing business and is complete to supplier betrothal activities. This Code is made up of five sections. Sections A, B, and C verbotenline standards for Labor, health and Safety, and the Environment, respectively.Section D outlines the elements of an acceptable open upment to manage consent to this Code. Section E adds standards relating to business ethics. blackberry breeds to be an active role player in the electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). tot chain social responsibility Implementation berry practices a adventure- found draw near for monitoring supplier conformance to provider Code of Conduct. In financial 2012, BlackBerry naturalised an raised turn for evaluating supplier social and environmental responsibility (SER) insecurity and prioritizing suppliers for assessments.The get-go step is a high-level encounter assessment based on much(prenominal) factors as supplier location, commodity, relation ship and history. The high-level risk assessment intended to be conducted annually on identified supplier list. The output of this assessment is a prioritized list of suppliers, who leaveing be undeniable to complete detailed self-assessments. BlackBerryintends to use the EICC-ON body to gather this information. BlackBerry corroborates a common industry solution to supplier SER management and is actively engaged in the continued evolution of the system by means of run with EICC.Freely chosen employment in our supply bondage BlackBerrysupports the pattern of freely chosen employment and does not support the use of buckle down dig out in any of its forms, including forced labor and child labor. Supply chain coulomb reporting BlackBerryis participate in the EICCs carbon reporting system. Through this system it will survey many of aim suppliers of materials, which will give insight into the carbon emissions associated with BlackBerrys supply chain.It will help us to disti nguish areas for improvement and opportunities to plow with suppliers on projects to overthrow carbon emissions. It will too help to cosmetic surgery sentience within supply chain of the shock of carbon emissions on the environment and the benefits that can be gained through reducing curriculums. Conflict minerals BlackBerrydoes not support the use of minerals that are illegally mined, transported or administerd, nor metals derived from such minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and tungsten (wolframite).Learn more than(prenominal) around BlackBerry mildew to address mesh minerals Supply chain negate minerals due covering BlackBerryis an active participant in the pilotage of the OECD Due industry Guidance for Responsible Supply ambits of Minerals from Conflict-Affected and sorry Areas. They launched program in early 2012 with a request sent to more than 170 direct suppliers of materials to provide information regarding their minerals sourcing practices. The results will enable to have a great understanding about the sourcing practices of our suppliers.Public-Private Alliance for Responsible Minerals deal In 2011 the US State Department launched the Public-Private Alliance for Responsible Minerals Trade. This is a joint endeavor between governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the DRC and the Great Lakes region of Africa. BlackBerryhas joined this initiative, which aims to help the governments of the DRC and new(prenominal)(a) countries in the region break the link between the illicit minerals trade and ongoing violence and human rights abuses. supplier conversionThe BlackBerry supplier transformation Program works to create mutually skillful business relationships with several(a) suppliers that strengthen communities. The goal is to provide opportunities to diverse suppliers who cope with acquire and contractual standards . Diverse businesses hold small businesses, businesses owned by veterans, minorities or women, and those in historically under hired business zones. Sourcing areas of the corporation are encourage to identify and include diverse suppliers and consultants in the procurement process. BlackBerrySupplier Diversity ProgramBlackBerrys Supplier Diversity Program aims to achieve corporate regeneration goals bit enable growth in the communities in which they operate by providing opportunities for qualified small, diverse and women-owned businesses. They strive to create vendorbuyer relationships that reserve diverse organizations to continue to develop, bit offering note intersection points at warring prices. Included in program are 1. nonage-owned businesses sensible by the bailiwick Minority Supplier Development Councilin the U. S. and by theCanadian indigene and Minority Supplier Councilin Canada 2.Women course efforts demonstrate by theWomens furrow Enterprise field Counc ilin the U. S. and byWeConnectin Canada 3. smaller commercial enterpriseescertified by the U. S. venial Business Administration 4. Veteran-Owned and Service Disabled Veteran-Owned businessescertified by the U. S. Small Business Administration 5. Historically Underutilized Business (HUB) govern businessescertified by the U. S. Small Business Administration Objectives include 1. actively seeking out certified diverse suppliers that can provide competitive, high-quality goods and operates with business models that organise with our business scheme. . Seeking the inclusion of diverse suppliers as a part of our strategic sourcing and procurement process. 3. Communicating the value of supplier vicissitude two internally and awayly to stakeholders. 4. Leveraging our supplier diversity results to help fulfil the supplier diversity expectations of our customers. Networking Project managers, commodity managers, buyers and contractors are encouraged to go steady diverse supplier tr ade fairs and expositions to identify and establish business relationships.BlackBerryendeavours to dally with diverse businesses at procurement conferences in read to explain purchasing processes and expectations and to communicate our needs for productions and military serve. Mentoring BlackBerryoffers a mentoring program where employees have the opportunity to provide assistance to diverse suppliers in the areas of business planning, product/service pricing, financial planning, trade, technical k right offledge, brochures, the bidding process, paperwork simplification and workflow. We in like manner encourage more or less of our largest suppliers to mentor diverse suppliers.Supplier diversity affiliations BlackBerryis committed to growing our diverse supplier network through partnerships with the following organizations and other local diversity councils 1. U. S. Small Business Adminstration (SBA) 2. National Minority Supplier Development Council (NMSDC) 3. Women Business Enterprise National Council (WBENC) 4. Canadian Aboriginal and Minority Supplier Council (CAMSC) 5. Women-Owned Enterprise Connect, CA (WeConnect Canada) Value Chain Analysis (VCA) pic indigenous Activities inward logistic Automated Receiving governances shore has implemented sophisticated automated receiving systems to rush up the receiving process and reduce facility footprint and reposition place requirements. Delegate unprocessed Materials Acquisitions brim works its OEM (Original Equipment Manufacturer) partners to delegate the affectionate materials acquisition process besides provides few supervision for quality control purposes. trading operations Utilize OEMs stinting of Scale brim outsources business to third-party OEM partners to utilize their economies of scale while removing the burden of takings management from the hard. privileged DesignThe protrude and conceptualization of true and upcoming product is through with(p) internally at RIM, utilizin g industry- principal industrial foundation teams and engineering. Outbound Logistic Economical/Stylish promotional material In regularise to save money on payload an tempt customers blackberry bush use eye-catching throngaging that takes up less material space and free weight less. This reduces shipping costs and environmental effect while attracting customers to the firms products, Worldwide Blackberry Store To control the firms stain externalize RIM sells Blackberry products through first-party sell establishments and through let retailers.Direct shipment Blackberry. com online orders are shipped directly to consumers form storage facilities in china. This minimizes parentage buildup in more costly warehouse locations in the Canada. Marketing and gross revenue RIM is trade the companys products and solutions in order to deliver revenue, and increase the merchandise and mind consider for the organization. Planning, ontogenesis, implementing and death penalty the companys go-to-market and sales strategies and programs, including product advertising/ progression telemarketing e-commerce marketing limited product/product line marketing and fivefold removeprograms.Planning, developing and coordinating all internal and external communication theory programs. Building awareness of RIM services andproducts in all central out segments. Creating content, restrictting flair and supporting all company websites. Assessing, analyzing and maintaining the supply to charter ratio. Services Creates the first and last impressions our customers have of our business. Deliver a consistently superior make across all areas where the customer is engaged. Provide BlackBerry device, software, account, andtechnical support to one thousand thousands of end-users. turn out ActivitiesGeneral Administration RIM general decision maker tracks and reconciles globular benefits invoices, ensures financial rule of thumb compliance, prepares monthly reports and participates in continuous improvements projects. benevolent vision Management RIM Human alternatives team consists ofdynamic, forward thinking professionals who are determined in each region. Being loveate about RIM allows the team to be originative and resourceful when purpose the right mass to join our team. This passion similarly drives us to enhance our skills of driving employee combat on a orbicular scale.The Recruitment specializer establishes and fosters a consultive relationship with RIM hiring managers through close-fitting working relationships with variant business units. Research, Technology and System Development Research and Development BlackBerry brilliant phone plans to hold a research and development operation. RIM has more than 30 million subscribers. In the third quarter of 2012, it shipped more than 10million devices. transparent Filling Blackberry believes in the resultance of protecting its intellectual cap by make full patents in U. S an d worldwide for its inventions and concepts. MICROMAXMicromax is one of the leading Indian telecommunication Companies with 23domestic offices across the country and international offices in HongKong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Micromax is on a mission to successfully overcome the technological barriers and constantly engender bread and besidester enhancing solutions The companys vision is to develop path-breaking technologies and efficient processes that incubate virginer markets, interest customer aspirations.DISTRIBUTION outline Micromax managed tomakedealers pay inadvance by offering them more margins. It offered higher margins of 15 %margin, which is higher than the industry just of 6-10%. Micromax managed this hurdle through strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is so a notable feat . To increase penetration in the Indian telecom market, Micromax is bundle up with telecom operators such as Aircel.For better gatewayibly and blow in the market, Micromax is glide slope up with 150 experience zones (exclusive stores)across the nation, in accompaniment to ensuring bigger mien at the multi branded stores. Corporate Level strategies 1. enlargement strategy 2. election allocation dim investment in R&D, lately heavy investment in brand building. 3. Wide portfolio give to diverse segments. 4. Business Level strategies 5. Unique Fusion of Cost leading and Product Differentiation. 6. adjacent a Frontal and Flanking attack strategy. 7.Products are generally in the embryotic and growth stages. Functional LevelStrategies 1. Product origin 2. Rapid channel expansion 3. Targeting widest customer base ( Rural + Youth) 4. 360 degree advertising 5. mod advertising 6. Effective and accurate segmentation 7. sensitive Supply Chain management (Delivering value to each channel member). list ELEMENTS OF SCM 1. Easy access to rural markets in India by product innovation in form of dual sim phones and 30 day battery manners phones 2. Offering margins and commissions to distributors 3.Lean, cash-based supply chain means Micromax has to be much more accurate and quicker in its forecasting compared to its bigger competitors. 4. Time-to-market from the figure to mathematical product stage is round 3 months as compared to the 18 months taken by larger guys 5. It puts new designs on the shelves by leveraging with China. Primary Activities Inbound Logistic fit and Margin Offerings Micromaxx has implemented simple discounts and margins to distributors to speed up the receiving process and reduce facility footprint and storage space requirements.Delegate lancinating Materials Acquisitions Micromaxx partners to delegate the raw materials acquisition process from China but provides some supervision for quality control purposes. Operations Utilize OEMs Economic of Scale Micromaxx outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done internally as well as outwardly , utilizing industry-leading industrial design teams and engineering.Outbound Logistic Economical Packaging Micromax uses a have-to doe with mail service called easy mail. Idea was to package the phone pack like a parcel Worldwide Stores To control the firms brand image Micromaxx products through first-party retail establishments and through authorized retailers in India, China, Srilanka and Nepal Direct shipment Micromaxx. com online orders are shipped directly to consumers form storage facilities in China,gurgaon. This minimizes inventory buildup in more costly warehouse locations . Marketing and SalesMicromaxx is marketing the companys products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the companys go-to-market and sales strategies and programs, including product advertising/promotion telemarketing e-commerce marketing specific product/product line marketing and multiple channelprograms. Planning, developing and coordinating all internal and external communications programs. Building awareness of services andproducts in all key segments.Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Support Activities General Administration Micromaxx general administrator tracks and ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management Human Resources team consis ts ofdynamic, forward thinking professionals who are located in each region. Being passionate allows the team to be creative and resourceful when finding the right people to join our team.This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development Plans to set up a research and development perfume in China by the year-end at an investment of Rs 50 crore. The centre will help customise phones at the manufacturing level company, since we import from China. The software development will continue in Gurgaon.Scm Micromaxx and RimSCM of Research In Motion & Micromaxx India An assignmemt of Supply Chain Management Submitted to Ms. Hemlata Madam Faculty (S. R. Luthra Institute Of Management) BY Farhan 118050592017 Asmita 118050592050 March 20, 2013 BlackBerry BlackBerry is committed to ensuring that the management of supply chain activities is socially and environmentally responsible. As a multinational company it recognizes that supply chain operations reach many parts of the globe and a diverse range of communities, each with their own culture and business normsThere are certain standards of employment and environmental performance that must be respected wherever they operate or have business relationships. These standards are encapsulated in our Supplier Code of Conduct Supplier compliance with the BlackBerry Supplier Code of Conduct and Responsible Minerals Policy is an expectation for doing business and is fundamental to supplier engagement activities. This Code is made up of five sections. Sections A, B, and C outline standards for Labor, Health and Safety, and the Environment, respectively.Section D outlines the elements of an acceptable system to manage conformity to this Code. Section E ad ds standards relating to business ethics. BlackBerrycontinues to be an active participant in the Electronic Industry Citizenship Coalition (EICC) and the Global e-Sustainability Initiative (GeSI). Supply chain social responsibility Implementation BlackBerryuses a risk-based approach for monitoring supplier conformance to Supplier Code of Conduct. In fiscal 2012, BlackBerry established an enhanced process for evaluating supplier social and environmental responsibility (SER) risk and prioritizing suppliers for assessments.The first step is a high-level risk assessment based on such factors as supplier location, commodity, relationship and history. The high-level risk assessment intended to be conducted annually on identified supplier list. The output of this assessment is a prioritized list of suppliers, who will be required to complete detailed self-assessments. BlackBerryintends to use the EICC-ON system to gather this information. BlackBerrysupports a common industry solution to su pplier SER management and is actively engaged in the continued development of the system through work with EICC.Freely chosen employment in our supply chains BlackBerrysupports the principle of freely chosen employment and does not support the use of slave labor in any of its forms, including forced labor and child labor. Supply chain carbon reporting BlackBerryis participating in the EICCs carbon reporting system. Through this system it will survey many of direct suppliers of materials, which will give insight into the carbon emissions associated with BlackBerrys supply chain.It will help us to identify areas for improvement and opportunities to work with suppliers on projects to reduce carbon emissions. It will also help to raise awareness within supply chain of the impact of carbon emissions on the environment and the benefits that can be gained through reduction programs. Conflict minerals BlackBerrydoes not support the use of minerals that are illegally mined, transported or tr aded, nor metals derived from such minerals, including gold, tantalum (columbite-tantalite), tin (cassiterite) and tungsten (wolframite).Learn more about BlackBerry work to address conflict minerals Supply chain conflict minerals due diligence BlackBerryis an active participant in the piloting of the OECD Due Diligence Guidance for Responsible Supply Chains of Minerals from Conflict-Affected and High-Risk Areas. They launched program in early 2012 with a request sent to more than 170 direct suppliers of materials to provide information regarding their minerals sourcing practices. The results will enable to have a greater understanding about the sourcing practices of our suppliers.Public-Private Alliance for Responsible Minerals Trade In 2011 the US State Department launched the Public-Private Alliance for Responsible Minerals Trade. This is a joint initiative between governments, companies and civil society to support supply chain solutions to conflict minerals challenges in the DRC and the Great Lakes region of Africa. BlackBerryhas joined this initiative, which aims to help the governments of the DRC and other countries in the region break the link between the illicit minerals trade and ongoing violence and human rights abuses. Supplier diversityThe BlackBerrySupplier Diversity Program works to create mutually beneficial business relationships with diverse suppliers that strengthen communities. The goal is to provide opportunities to diverse suppliers who satisfy purchasing and contractual standards. Diverse businesses include small businesses, businesses owned by veterans, minorities or women, and those in historically underutilized business zones. Sourcing areas of the corporation are encouraged to identify and include diverse suppliers and consultants in the procurement process. BlackBerrySupplier Diversity ProgramBlackBerrys Supplier Diversity Program aims to achieve corporate diversity goals while enabling growth in the communities in which they operate by providing opportunities for qualified small, diverse and women-owned businesses. They strive to create vendorbuyer relationships that allow diverse organizations to continue to develop, while offering quality products at competitive prices. Included in program are 1. Minority-owned businesses certified by theNational Minority Supplier Development Councilin the U. S. and by theCanadian Aboriginal and Minority Supplier Councilin Canada 2.Women Business Enterprises certified by theWomens Business Enterprise National Councilin the U. S. and byWeConnectin Canada 3. Small Businessescertified by the U. S. Small Business Administration 4. Veteran-Owned and Service Disabled Veteran-Owned businessescertified by the U. S. Small Business Administration 5. Historically Underutilized Business (HUB) Zone businessescertified by the U. S. Small Business Administration Objectives include 1. Actively seeking out certified diverse suppliers that can provide competitive, high-quality goods and servi ces with business models that align with our business strategy. . Seeking the inclusion of diverse suppliers as a part of our strategic sourcing and procurement process. 3. Communicating the value of supplier diversity both internally and externally to stakeholders. 4. Leveraging our supplier diversity results to help meet the supplier diversity expectations of our customers. Networking Project managers, commodity managers, buyers and contractors are encouraged to attend diverse supplier trade fairs and expositions to identify and establish business relationships.BlackBerryendeavours to meet with diverse businesses at procurement conferences in order to explain purchasing processes and expectations and to communicate our needs for products and services. Mentoring BlackBerryoffers a mentoring program where employees have the opportunity to provide assistance to diverse suppliers in the areas of business planning, product/service pricing, financial planning, marketing, technical knowl edge, brochures, the bidding process, paperwork simplification and workflow. We also encourage some of our largest suppliers to mentor diverse suppliers.Supplier diversity affiliations BlackBerryis committed to growing our diverse supplier network through partnerships with the following organizations and other local diversity councils 1. U. S. Small Business Adminstration (SBA) 2. National Minority Supplier Development Council (NMSDC) 3. Women Business Enterprise National Council (WBENC) 4. Canadian Aboriginal and Minority Supplier Council (CAMSC) 5. Women-Owned Enterprise Connect, CA (WeConnect Canada) Value Chain Analysis (VCA) pic Primary Activities Inbound Logistic Automated Receiving SystemsRIM has implemented sophisticated automated receiving systems to speed up the receiving process and reduce facility footprint and storage space requirements. Delegate Raw Materials Acquisitions RIM works its OEM (Original Equipment Manufacturer) partners to delegate the raw materials acquis ition process but provides some supervision for quality control purposes. Operations Utilize OEMs Economic of Scale RIM outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal DesignThe design and conceptualization of current and future product is done internally at RIM, utilizing industry-leading industrial design teams and engineering. Outbound Logistic Economical/Stylish Packaging In order to save money on shipment an entice customers Blackberry use eye-catching packaging that takes up less physical space and weight less. This reduces shipping costs and environmental effect while attracting customers to the firms products, Worldwide Blackberry Store To control the firms brand image RIM sells Blackberry products through first-party retail establishments and through authorized retailers.Direct shipment Blackberry. com online orders are shipped directly to consumers form storage facilities in China. This minimizes inventory buildup in more costly warehouse locations in the Canada. Marketing and Sales RIM is marketing the companys products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the companys go-to-market and sales strategies and programs, including product advertising/promotion telemarketing e-commerce marketing specific product/product line marketing and multiple channelprograms.Planning, developing and coordinating all internal and external communications programs. Building awareness of RIM services andproducts in all key segments. Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Services Creates the first and last impressions our customers have of our business. Deliver a consistently superior experience across all areas where the customer is engaged. Provide B lackBerry device, software, account, andtechnical support to millions of end-users. Support ActivitiesGeneral Administration RIM general administrator tracks and reconciles global benefits invoices, ensures financial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management RIM Human Resources team consists ofdynamic, forward thinking professionals who are located in each region. Being passionate about RIM allows the team to be creative and resourceful when finding the right people to join our team. This passion also drives us to enhance our skills of driving employee engagement on a global scale.The Recruitment Specialist establishes and fosters a consultative relationship with RIM hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development BlackBerry smart phone plans to open a research and development operation. RIM has mor e than 30 million subscribers. In the third quarter of 2012, it shipped more than 10million devices. Patent Filling Blackberry believes in the importance of protecting its intellectual capital by filling patents in U. S and worldwide for its inventions and innovations. MICROMAXMicromax is one of the leading Indian Telecom Companies with 23domestic offices across the country and international offices in HongKong, USA, Dubai and now in Nepal. With a futuristic vision and an exhaustive R&D at its helm, Micromax has successfully generated innovative technologies that have revolutionized the telecom consumer space. Micromax is on a mission to successfully overcome the technological barriers and constantly engender life enhancing solutions The companys vision is to develop path-breaking technologies and efficient processes that incubate newer markets, enliven customer aspirations.DISTRIBUTION STRATEGY Micromax managed tomakedealers pay inadvance by offering them more margins. It offered h igher margins of 15 %margin, which is higher than the industry average of 6-10%. Micromax managed this hurdle through strategy of more margins for advance payment. It is not a new strategy to offer such kind of discounts for advance payments (cash discounts), but to make a retailer accept such an offer is indeed a remarkable feat . To increase penetration in the Indian telecom market, Micromax is bundling with telecom operators such as Aircel.For better accessibly and prominence in the market, Micromax is coming up with 150 experience zones (exclusive stores)across the nation, in addition to ensuring bigger presence at the multi branded stores. Corporate Level strategies 1. Expansion strategy 2. Resource allocation heavy investment in R&D, lately heavy investment in brand building. 3. Wide portfolio catering to diverse segments. 4. Business Level strategies 5. Unique Fusion of Cost Leadership and Product Differentiation. 6. Following a Frontal and Flanking attack strategy. 7.Product s are mostly in the embryonic and growth stages. Functional LevelStrategies 1. Product Innovation 2. Rapid channel expansion 3. Targeting widest customer base ( Rural + Youth) 4. 360 Degree advertising 5. Innovative advertising 6. Effective and accurate segmentation 7. Excellent Supply Chain management (Delivering value to each channel member). KEY ELEMENTS OF SCM 1. Easy access to rural markets in India by product innovation in form of dual sim phones and 30 day battery life phones 2. Offering margins and commissions to distributors 3.Lean, cash-based supply chain means Micromax has to be much more accurate and faster in its forecasting compared to its bigger competitors. 4. Time-to-market from the design to production stage is around 3 months as compared to the 18 months taken by larger guys 5. It puts new designs on the shelves by leveraging with China. Primary Activities Inbound Logistic Commission and Margin Offerings Micromaxx has implemented simple discounts and margins to di stributors to speed up the receiving process and reduce facility footprint and storage space requirements.Delegate Raw Materials Acquisitions Micromaxx partners to delegate the raw materials acquisition process from China but provides some supervision for quality control purposes. Operations Utilize OEMs Economic of Scale Micromaxx outsources production to third-party OEM partners to utilize their economies of scale while removing the burden of production management from the firm. Internal Design The design and conceptualization of current and future product is done internally as well as externally , utilizing industry-leading industrial design teams and engineering.Outbound Logistic Economical Packaging Micromax uses a push mail service called easy mail. Idea was to package the phone pack like a parcel Worldwide Stores To control the firms brand image Micromaxx products through first-party retail establishments and through authorized retailers in India, China, Srilanka and Nepal Di rect shipment Micromaxx. com online orders are shipped directly to consumers form storage facilities in China,gurgaon. This minimizes inventory buildup in more costly warehouse locations . Marketing and SalesMicromaxx is marketing the companys products and solutions in order to generate revenue, and increase the market and mind share for the organization. Planning, developing, implementing and executing the companys go-to-market and sales strategies and programs, including product advertising/promotion telemarketing e-commerce marketing specific product/product line marketing and multiple channelprograms. Planning, developing and coordinating all internal and external communications programs. Building awareness of services andproducts in all key segments.Creating content, setting style and supporting all company websites. Assessing, analyzing and maintaining the supply to demand ratio. Support Activities General Administration Micromaxx general administrator tracks and ensures finan cial guideline compliance, prepares monthly reports and participates in continuous improvements projects. Human Resource Management Human Resources team consists ofdynamic, forward thinking professionals who are located in each region. Being passionate allows the team to be creative and resourceful when finding the right people to join our team.This passion also drives us to enhance our skills of driving employee engagement on a global scale. The Recruitment Specialist establishes and fosters a consultative relationship with hiring managers through close working relationships with various business units. Research, Technology and System Development Research and Development Plans to set up a research and development centre in China by the year-end at an investment of Rs 50 crore. The centre will help customise phones at the manufacturing level company, since we import from China. The software development will continue in Gurgaon.