Marketing Final Exam :: brand image for country

Q1. Asian nations be beginning to daub themselves. Considering the country you researched this semester, propose a strategy to bring forth a brand image for the particular country. Based on your noesis about the country, what king be the biggest three ch every last(predicate)enges of executing your strategy and how might they be addressed?Brand Image Sri Lanka The Southern Asian slashingThis brand image for Sri Lanka would be an accurate depiction because of the increase in change the country is always experiencing. Sri Lanka has plans in place for future issue development to help better the country, with the help and use of humanitarian permit from ally countries. Their national development plan also includes Sri Lanka is also cognize for their quality in exported goods. The quality of goods exported from Sri Lanka tends to be of a higher quality. to a higher place all, Sri Lanka has a great human development rate, which means that the labor office has the potential to be powerful. A strategy I would use to manufacture this brand image would be to promote and advertise the quality of the goods produced in their home country. Promotion for planned national development would also be carried out. The advertising and promotions would take place to target countries that would benefit from importing goods from Sri Lanka. The brands or goods that are exported promote the country and contribute to creating the desired brand. The country (its government) need to promote the brands of goods being exported also.While Sri Lanka has the potential to be powerful, challenges could stand in the way of executing a marketing strategy. Building a brand for a product is not the same as building a brand for a country. A country would need to leverage all of their unique and positive qualities in order to be able to successfully promote themselves the way they plan to. If the government places strict laws on export goods, this could hurt the marketing strategy of p romoting the country as a brand as well. Another challenge would be that the political violence in Sri Lanka could hurt the creation of the brand image. Countries who would like to import goods from Sri Lanka may trance the political violence as an issue that they would prefer to steer work of.Q2. In which category of innovations do microwaves fall in India? As VP of white Appliances, how would you use the knowledge about the five characteristics of innovations to facilitate quicker airing of the product?