Strategy – Du Pont’s titanium Dioxide Business Through astonished the 1960s and 70s the titanium dioxide application experienced drastic changes that train introduced new challenges to satisfyings direct in this space. I believe the strategies to “ get ahead” the industry atomic number 18 centered on finding solutions that meet or neutralise these challenges. The titanium dioxide industry possesses three main causas of customers: paint, paper, and plastic producers. Titanium holds a get-go cost ratio to producers, but the choice of titanium is a key focus and highly impacts the end-product. To lay down a competitive advantage in this industry, a firm must hold superior toil technologies that can be consistently leveraged across plants. In the example of Du Pont, the firm suffered from the insufficiency of experience exchange from one plant to a nonher and wooly-minded opportunities to trim down the time-line of “shake dow n” at new plants. engineering as well plays in important role on civilization the part of the titanium. Titanium production varies based on the type of ore and chloride subprogram. In the 1960s, Du Pont was able to disc over a chloride technology that could not be leveraged by competitors and as result, was able to lease out this technology for profit. A second important strategy to win in the industry is the ability to continuously innovate the ore and chloride production process through internal research and development. When new technologies ar introduced, firms should alike be aggressive in pursuing patents to cheer their advantage and prevent imitation. This will serve as an supererogatory parapet to entry and also prevent customers to backward amalgamate as Sherwin-Williams did in 1969. Technology can also turn over a competitive advantage in regards to protecting the environment. flip in the 1970’s, governments around the world have imp osed stricter restrictions on mining, emissi! ons, and in the waste disposal, increasing both the procurement and...If you take to get a full essay, order it on our website: OrderCustomPaper.com
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