Marketing Plan of Honey Milk C

hocoltae Executive Summery- Aziz Milk coffee bean is preparing to launch a lancinating crossway,Azizs Honey-Nut Chocolate Bar,in amaturing grocery.Despite the presence of different foreign swords despotic in market,we can struggle because our offering combines exclusive taste,packaging at avalue added price.We have targeted children to adult people through countrywide broadcast campaign program. A prime purpose is modifying the attitude of the consumers virtually taking East Pakistani chocolate instead of foreignistic brand chocolate. The primary merchandise objective of this plan is to pay off a unit sales of 1 million,the primary fiscal objective is to achieve stolon year sales gross of 7million taka,keep first year losses less and break notwithstanding early on in the second year. Current selling Situation- Aziz milk chocolates is soon a declining product in market.The product i svailable in few selected small shops in Dhaka,and early(a) cities and district levels,Aziz milk chocolate has lost it smarket position referable to weak promotion,lack of brand aw argonness and image,failure to create new features in format to compete with the existing products in market.Since long Aziz Milk Chocolate is marketing the same original chocolate bar.

If they want to take the estimated fortune in market ,Aziz milk chocolate should guardedly focalisation on promotion,price,product quality, distribution-places, and segmenting target market. Market Description- Aziz milk chocolates market consists of consumers of children and offspring adult people.Chi! ldren aged 3-16 and young adults aging 17-35 days olders argon the primary consumers of chocolates produced by aziz milk chocolates.Currently different international chocolatee brands are dominating in the market and consumers are astray get the foreign brands paying much more than the local Bangladeshi brands.Due to well-known brand name and image are the principal(prenominal) factor of their vast selling-dominanace allover the market....If you want to get a full essay, order it on our website: OrderCustomPaper.com

If you want to get a full essay, visit our page: write my paper